2014 Toyota Prius Plug-in Hybrid Gets $2,000-$4,500 Price Cut

By · October 10, 2013

Toyota Prius Plug-in Hybrid

The ongoing price war between makers of plug-in cars continued this week with the announcement from Toyota that it will cut prices on its Prius Plug-in Hybrid for the 2014 model year. Essentially the same as the 2013 Prius Plug-in Hybrid—and without the garish two-tone paint job recently announced for the Japanese-market 2014 model—the new U.S. market version of the Prius plug-in gains no new visible tech or features, but is more affordable.

How much more affordable depends on the model you choose. At the base end, you’ll find a $2,010 price reduction on 2013 prices for the same car, while those ordering the 2014 Prius Plug-in Hybrid Advanced will save $4,620 compared with 2013 models.

This puts pre-incentive prices for the base-model Prius Plug-in Hybrid at $29,990 before destination, and $34,905 for the Prius Plug-in Hybrid Advanced, before destination. Since neither car has been modified from the 2013 model year, expect the same tax credits and rebates, as well as perks like Californian HOV-lane solo driver access, to remain too.

Are Toyota’s price cuts big enough to give it a distinct advantage in the marketplace? Sales of the Toyota Prius plug-in hybrid have been dropping lately, partly due to competitive pricing from the 2013 Ford C-Max Energi plug-in hybrid and the 2014 Chevrolet Volt. While base-model examples of each car are more expensive than the price-cut 2014 Prius Plug-in Hybrid, they offer 21 and 38 miles of all-electric range respectively—trumping the Prius Plug-in Hybrid’s 11 miles of EV range.

Is HOV the Key?

Because of its plug-in status and low emissions, California owners of the Prius Plug-in Hybrid are eligible to apply for green HOV lane sticker program offered by the state, dramatically reducing commute times for anyone willing to spend the extra money buying the plug-in Prius over the standard non-plug-in liftback.

And because its 1.8-liter gasoline engine is far more efficient in hybrid mode than either the C-Max Energi or the Volt, the Plug-in Prius is the prime choice for someone who wants HOV lane access to speed up their morning commute but who can’t, or for whatever reason, don’t want to plug in everyday.

However, for true EV fans, Toyota’s price cut to the 2014 Prius Plug-in Hybrid will likely only cause a momentary pause to examine rival cars with much greater plug-in capability.


· · 4 years ago

Of course, one key misfeature has NOT changed (this from the Toyota press release):

The Prius Plug-in is available in 15 states (California, Oregon, Washington, Arizona, Maine, Massachusetts, Vermont, New Hampshire, Rhode Island, Connecticut, New York, New Jersey, Maryland, Virginia and Hawaii).

If Toyota gave a damn about PPI sales, perhaps one idea might be offering the car for sale nationwide, even on a special order basis. Since Toyota's made clear that, unlike the RAV4 EV, the PPI requires no special training or equipment for dealers to service it (it being essentially the same tech as the Prius with a larger battery), there's no earthly reason not to sell PPIs on a ship-to-order basis anywhere in the country -- aside from the fact that Toyota still hates plug-ins.

Stop thinking like a local reporter, Nikki - there are EV enthusiasts all over the country, and Toyota's continuing policy of restricting PPI distribution is relevant to many if not most of us.

· · 4 years ago

From all I've read Toyota not interested in 100 percent electric cars and plan fuel cells by 2015. While its meets mandate station would cost 1 million a station. Wounder how much thats going to cost to fill the tank. I will not purchase a toyota until they change the way they thing. By the way i drove a Toyota for years.

· · 4 years ago


Toyota doesn't care about the rest of the states b/c those 15 states combined for 90% of the sales.

How many PIP do you think Toyota will sell in states such as Montana, Wyoming, Idaho...etc?

It is based on the current Prius sales and "clean air" state.

· · 4 years ago

This is good for Toyota, Yes they should make it available nationwide as it is a car who is not dependent on L2 Charging (@240V) the Supplied L1 EVSE is perfectly fine for everyones needs. The price drop in conjunction with the Federal EV rebate allows for this car to be had @ around $26,245 NET ($29,995 - $3750 Tax credit) Just slgihtly above the mid level prius liftback. Better battery, Lithium Ion (PiP) vs Nickel Metal Hydride (Reg Prius) which is more efficient. Im almost certian the sales will increase with more people now wanting to venture into a "Plug-In" mindset to save fuel. The biggest thing that hurts them is the ~6-10 acutal EV miles, however Fuelly Owners report 70+ MPG on avg....Excellent.

Its obvious Toyota is not pushing the car, but for the money...its quite decent.

· · 4 years ago

@Justin H wote: >>>>>>Yes they should make it available nationwide as it is a car who is not dependent on L2 Charging (@240V) the Supplied L1 EVSE is perfectly fine for everyones needs.<<<<<<

I'm not sure I understand this comment. How would use of L2 charging be an obstacle to nationwide deployment? L2 chargers are typically installed in people's home garages, and that can be done anywhere in the U.S. While L2 public charging infrastructure can be helpful in promoting wider EV use, it's not necessary for many potential buyers.

But I certainly agree with you on the main point. For a certain niche of buyers, the PPI's limited but useful EV range, broader utility (with ample seating and an uncompromised trunk, it's a more practical and economical cross-country car than a Volt or C-Max Energi), and now more reasonable pricing make it an attractive overall combination. Against that, Toyota offers exactly zero rationale for not shipping the car wherever anyone would care to buy it, while pretending to express concern about sales levels. What a joke.

· · 4 years ago

Edit to my previous posting on pricing, $29,990 - $2500 tax rebate. ($3750 for C-Max Energi with larger battery)

@ Vike1108 - the L2 deployment is no obsticale for this car, but where L2 Public Charging infrastructure is non-existant or very limited...its possible toyota may not want to push the cars out in these makets. I was basically stating we could flood the market with this car as everyone (current and future owners) would get full benefit off this car still at the supplied slower L1 EVSE (4 hrs on L1 vs 1.5hr L2 charge time)

Id tell anyone who wants to get one to drive/fly to a state that has one, purchase it and road trip it home.

· · 4 years ago

@JustinH: Fair point - I'm seriously considering that road trip idea (the nearest Arizona dealership is not THAT far from Albuquerque, and as noted earlier Toyota has no qualms about authorizing PPI service at any Toyota dealer), but I'll probably wait one more model year. Our Gen2 Prius is holding up just fine, and I really would like to look over Mitsubishi's Outlander PHEV in 2015 (assuming they don't blow through that date too).

· · 4 years ago

Toyota's crown jewel on hybrid technology is the "synergy drive", can be seen on every Prius car. the key word is "synergy", without that there won't be Prius, Toyota's golden baby.

Understandable Toyota won't fully embrace pure battery (because pure battery breaks apart the "synergy" word), and push its golden baby sideways, until the last drop of value (profit) is squeezed out of the Prius (in the next 30 years);

Unless (until), battery technologies had significant progress and under pressure Toyota has to jump onto the bandwagon again.

· · 4 years ago

This is an article the explains the significance of the Prius.

· · 4 years ago

Would love to have it available in more states. I had to drive from central Indiana to Virginia to get mine. My daily round trip is about 16 miles so most of my driving is EV. The Prius Plug-in definitely should be at least available to purchase by special order.

· · 4 years ago

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