2015 Ford Focus Electric: Bolder Look But No Change in EV Features

By · October 16, 2014

Ford Focus Electric

The 2015 Ford Focus

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Revisions to the 2015 Ford Focus are aimed at the entire platform, rather than the electric model. While the style of the 2015 model, including the battery-powered version, was updated with a bolder look, there weren’t any tweaks to the electric powertrain or charging system.

In other words, Ford did not address shortcomings in the Focus Electric, such as the lack of a quick charging port, the modest driving range of 76 miles, or—the most egregious problem—the packaging of batteries that usurps valuable cargo room.

Still, the 2015 Ford Focus Electric is a capable electric car with a handsome design. For the 2015 model, Ford introduced a restyled hood and grille, signature lighting for the headlamps and tail lamps, new rear lamp clusters and a restyled trunk lid.

“Its combination of compelling, modern design and the most high-tech interior in the class will appeal to contemporary consumers who desire a small car with very sophisticated features,” said Joe Hinrichs, Ford executive vice president and president of The Americas. “What makes Focus so attractive to consumers today—being great to drive, delivering exceptional fuel economy and value, and offering leading-edge in-car technologies—is amplified with the new Focus.”

The interior has new seat trims, switches and an available heated steering wheel. Cabin storage is improved with a new center console incorporating adjustable cupholders, and a more accessible glove box. The placement of the parking brake has been shifted to a less prominent location.

The list of advanced technologies available on all Focus models include a standard rearview camera, blind spot detection, and a lane-keeping system. Android and iOS smartphone owners can download more than 60 AppLink-enabled apps from the Apple App Store and Android market. Connected apps can access real-time vehicle data—like speed, acceleration, odometer and location—information that can be used by the app to personalize the user experience.

Like the gasoline Focus, the Focus Electric takes on more soundproofing, thicker window glass, and an improved suspension—to make a very quiet EV even quieter. There is also a choice of 10 different wheels available as options.

The color of a car is important. But for now, the more critical upgrades to make the Ford Focus Electric a more attractive choice of pure electric car have been delayed for at least another year. And if rumors prove true, future versions of a battery-powered Focus might take the form of a plug-in hybrid—similar to the Fusion Energi and C-Max Energi—replacing the all-electric Focus. Ford executives have long argued that plug-in hybrids have more consumer appeal than pure EVs. Ford has done well with its two existing plug-in hybrids. Adding the Focus to the line-up would put three compelling yet distinct plug-in hybrid models in the Ford dealership.

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