Ford Focus Electric News

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By Eric Loveday ·
February 08, 2013

Ford Expands EV Offering by Certifying 900 Dealers

When the Ford Focus Electric launched last summer, only 67 Ford dealers across the nation were certified to sell the company's plug-in vehicle. By November, that number surpassed 200. Ford now says the number of EV Certified dealers will exceed 900 by Spring. Certified dealers must have plug-in cars ready to demonstrate, and staff trained to understand electric vehicle.

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By Eric Loveday ·
January 29, 2013

Ford Joins Competition in EV Price Reductions

It's Economics 101. Sell more widgets by lowering the price. In the case of electric cars, Ford is the latest car company to drop the price of its EV, but reducing the lease price of the Focus Electric by more than $10,000.

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By Zach McDonald ·
November 08, 2012

Ford Plug-ins Force Choice Between Electric Drive and Storage Space

Cars like the Tesla Model S and Nissan LEAF are designed to keep their batteries discretely and unobtrusively tucked below passengers. But Ford plug-ins sacrifice storage space for electric range, creating an unattractive trade-off for already more expensive plug-in variants of existing models.

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By Jim Motavalli ·
November 02, 2012

Ford's Electric Cars: Starting Slow, and Waiting for the Market

With an electric and two plug-in hybrids on the road by the end of the year, Ford has a major commitment to battery power. But numbers are small so far, and—of necessity—the company's strategy emphasizes patience.

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By Nick Kurczewski ·
October 23, 2012

Ford Boosts EV Marketing with Lincoln Exec

There's good news for Ford Motor Company’s effort to promote a growing lineup of electric and plug-in hybrid vehicles. C.J. O’Donnell, previously the marketing chief of the Lincoln brand, is now tasked with promoting Ford’s range of hybrids and electric vehicles. These include plug-in hybrids, such as the Ford C-Max Energi and upcoming Fusion Energi, along with dedicated EVs like the Focus Electric. Despite a highly anticipated launch, the Focus EV has been a particularly low seller since its limited release earlier this year.

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By John Gartner ·
June 22, 2012

Lithium Ion Batteries Can’t Stand the Heat

Lithium ion batteries are truly fair weather friends – just like people, they fare best in a comfortable climate. Lately, we at Pike Research have been delving deep into how environmental factors, such as temperature, affect battery performance and the rates at which vehicles are charged or discharged. Our discussions with automotive companies and battery pack assembly companies have revealed numerous approaches for optimizing performance and extending a battery’s life – comparable to the many ways people dress to beat extreme heat.

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By Eric Loveday ·
May 21, 2012

It's Official: Ford Now Shipping Focus Electric to US Dealerships

Over the weekend, Ford Motor Company started shipping its Focus Electric to dealerships in three US states.

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By Brad Berman ·
May 10, 2012

Ford Focus Electric Rollout Continues to Crawl

I ran into a friend in Los Angeles this week who called Ford’s dealership in Santa Monica—a red hot hotspot for EV adoption—but couldn’t get any information from the dealership about buying a Ford Focus Electric, despite making it crystal clear that he was a customer with cash in hand and ready to buy. Maybe that's just one anecdote. Or is it a sign of trouble?

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By Brad Berman ·
April 19, 2012

How Does Ford Measure Sales Success of 2012 Focus Electric?

Ford's CEO Alan Mulally told reporters that selling fewer than 5,000 Focus Electrics by the end of 2012 should still be considered a success. Ford's near-term goal to double sales of electric-drive vehicles—including hybrids, plug-in hybrids, and EVs—won't fall off track even if sales of the 2012 Ford Focus Electric are lower than anticipated.

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By Brad Berman ·
March 15, 2012

Ford Defends Slow Rollout of Focus Electric

Ford says that sales of its first electric car, the Ford Focus Electric, are "on track," despite reports that there have been only 10 sales since December. Perhaps this is not a surprising development, if you look at company statements about its EV intentions over the past couple of years. Remember last year when Ford Motor’s chairman Bill Ford expressed doubts that a ground-up electric vehicles would appeal to enough consumers. He worried that the company would need to put big incentives on a dedicated EV in order to “shove them out the door, somehow."

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New to EVs? Start here

  1. Seven Things To Know About Buying a Plug-In Car
    A few simple tips before you visit the dealership.
  2. Incentives for Plug-in Hybrids and Electric Cars
    Take advantage of credits and rebates to reduce EV costs.
  3. Buying Your First Home EV Charger
    You'll want a home charger. Here's how to buy the right one.