Ford Focus Electric News

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By Alysha Webb ·
July 29, 2011

Ford: You Can’t Force Adoption of Electric Cars

Ford will start deliveries of the Ford Focus Electric later this year and the automaker is spending a lot of time trying to parse consumer attitudes towards electric vehicles. One thing it has discovered: People are really struggling to understand the parameters of driving an EV. Many consumers don’t have a good grasp of the basics of an electric vehicle, says Ford's Debra Hotaling.

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By Brad Berman ·
June 03, 2011

Sneak Peak of Ford Focus Electric’s Dashboard Display

What information should electric cars display to their drivers about the state-of-charge (SOC) of its batteries, regenerative braking, and other energy issues? That’s been a burning question on recently—especially because the Nissan LEAF has come under fire for not displaying a pure percentage number for SOC. Ford is still six months or so away from releasing the Ford Focus Electric. Yet, managed to get a hold of a set of early images of the user interface, giving some glimpses into what info the Focus Electric will present to its drivers. And the lines of communication are open to provide your feedback to Sherif Marakby, who is leading the project to deliver the Focus Electric and C-Max Energi plug-in hybrid.

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By John Gartner ·
March 16, 2011

Microsoft Wants to Manage Electric Car Charging Data

Microsoft’s Director of Business Development Warren Dent, in a meeting with organizations involved in EV infrastructure in Portland, Oregon, explained that the company intends to have utility rate data available for 17 metropolitan areas, with all but three (Detroit, Denver, and Chicago) located in coastal states. It’s not a coincidence that these areas closely align with Ford’s electric vehicle launch schedule.

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By Brad Berman ·
March 04, 2011

Bill Ford Sends Mixed Messages About Electric Cars

In a pair of talks in California this week, Bill Ford confirmed his company’s commitment to electric cars and simultaneously said that its future is uncertain. “We’ve made a big bet on electric, and I think it has a really interesting future,” said Ford, the company’s chairman and the great-grandson of the company's founder Henry Ford. “But the pace of which it develops, I think anybody that tells you [what that is], is lying. You just throw a dart.”

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By Zach McDonald ·
February 09, 2011

Ford Pushes Key Marketing Message for Electric Cars: Lower Maintenance Costs

As the general public becomes more and more aware of electric vehicles, one of their biggest virtues from a consumer standpoint seems to have gotten lost in the fray: lower maintenance costs. Now, Ford is seeking to remind people that driving electric means a lot less time and money spent at shop over the life of your car.

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By Nick Chambers ·
January 30, 2011

Buy a Nissan LEAF Now or Wait to Buy a Ford Focus Electric? 7 Things to Think About.

If you're in the market for an all-electric car, the lack of competition for the Nissan LEAF is about change with the impending arrival of the 2012 Ford Focus Electric. What this represents is no less than the first time ever that two mass-produced, relatively affordable, consumer-oriented, mid-sized 100% electric cars will be available for regular folks to buy and own. So, how do these two EVs stack up?

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By Nick Chambers ·
January 29, 2011

Ford Focus Electric Likely Won't Support DC Fast Charging at Launch

If you've been following the news about the upcoming Ford Focus Electric, you've likely seen Ed Begley Jr. junior acting as a pitch man for the vehicle. One of the loudest selling points that Ford has Begley Jr. espouse to set the Focus Electric apart from its only all-electric competition—the Nissan LEAF—is that the Focus charges at twice the speed of the LEAF. Turns out, that point is a bit disingenuous.

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By Josie Garthwaite ·
January 27, 2011

Wanted: Fair Costs for Electric Car Home Charger Installations

As a new generation of plug-in vehicles rolls off the assembly line, a new cadre of consumers has entered the market for home charging equipment. Federal and state incentives are designed to help offset installation costs, which can range from hundreds to thousands of dollars. But some customers and electric vehicle advocates worry that the very programs meant to help lower costs for charger installations in practice have set the stage for price gouging.

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By Miss Electric ·
January 26, 2011

Electric Cars and Butterflies Don't Mix

What is it going to take to market electric cars to the masses? How can car manufacturers "cross the chasm" from early adoption to early mainstream for their new plug-in vehicles? Here's a secret: Don't use butterflies (or Ed Begley) in your marketing materials. This is a sure way to get your plug-in car stuck in the "green ghetto."

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By Josie Garthwaite ·
January 24, 2011

Balancing Act: Range vs. Cost in Next-Gen Electric Cars

The plug-in vehicles rolling out to consumers this year rely on battery technology that’s already a step behind the cutting edge. After all, automakers have been working for years to secure suppliers, build prototypes, refine designs, and integrate systems. When deploying next-generation batteries in future models, automakers face a choice to apply energy density improvements toward increased electric range or reduced costs. Of course, it’s more of a balancing act than an either-or scenario.

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New to EVs? Start here

  1. Seven Things To Know About Buying a Plug-In Car
    A few simple tips before you visit the dealership.
  2. Incentives for Plug-in Hybrids and Electric Cars
    Take advantage of credits and rebates to reduce EV costs.
  3. Buying Your First Home EV Charger
    You'll want a home charger. Here's how to buy the right one.