Toyota Prius Plug-In Hybrid is Third Quickest Selling Vehicle in US

By · May 15, 2012

Toyota Prius Plug-in Hybrid

Spending only five days on the lot means that the 2012 Toyota Prius Plug-in Hybrid was the third quickest selling vehicle in the US in April and second on the list in March. posted its most recent "Movers and Losers" list, which calculates the average number of days it takes to sell vehicles from the day they arrive on the lot until the final paperwork is signed by a buyer. The list focuses solely on 2012 and 2013 Model Year vehicles.

The 2012 Toyota Prius Plug-In was third on the list. In fact, the Prius Plug-In was the third quickest selling vehicle in the US in April and number two on the list in March. On average, the Prius Plug-In spent approximately five days on the lot.

The obvious explanation is that the PIP was burning off a long list of pre-orders, including a lot of California customers looking for a quick and relatively affordable way to gain access to the HOV lane. Toyota tallied 891 sales of the Prius Plug-in Hybrid in March, and 1,654 sales in April. The vehicle qualifies for a $2,500 federal tax credit, and a $1,500 California rebate.

For reference, the average 2012 or 2013 Model Year vehicle spent nearly 45 days on the lot in April and 41 day in March. Other quick selling vehicles worth mentioning include the two Beemers atop the chart—2013 BMW X3 and X5 at four days—and the 2012 Toyota Prius c at seven days.

The question going forward is if the Plug-in Prius will continue to sell at that rate even after advanced orders have subsided. If so, then it would confirm that Toyota has the right formula for gaining consumer acceptance of plug-in vehicles—a blended hybrid model with a relatively affordable battery granting about 10 to 15 miles of all-electric range.

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