MINI Cooper SE News
BMW Plots Course to Make Electric Vehicles Integral to its Brand
With more than 250,000 BMW plug-in electric vehicles already on global roads, the makers of the ultimate driving machine are now planning to make EV technology an integral part of its brand and production process. BMW is emboldened by seeing sales of its plug-in cars increase by nearly 50 percent this year. “We are preparing our car architectures and our factories to flexibly integrate this technology,” said Oliver Zipse, BMW’s chief of production. “For us, creating that flexibility is the most efficient way to profitably offer electric cars.”
MINI Begins Sales of Countryman Plug-in Hybrid
The new 2018 MINI Cooper SE Countryman All4 made its debut in June. Sales of the first 10 US sales were reported last month, and the car made a UK appearance at the Goodwood Festival of Speed. The plug-in Countryman represents the first full-production electric-drive vehicle available in MINI showrooms.
Why the Next-Gen Mini Should Be Electric
The next Mini is due next year, and a new concept car hints at a lightweight, aerodynamic platform. Could it be offered as a battery car? BMW is denying any such plans are underway now, but that could change.
The Mini-E's True Believer Gets the Keys to the First BMW ActiveE
Tom Moloughney has put more than 70,000 miles on his EV in 2.5 years, and now he's trading it in--for BMW's Series-1 ActiveE.